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European Union Platform-to-Business Regulation on Etsy

Renee Powell

The European Union (EU) Regulation on platform-to-business relations (P2B Regulation) intends to create a fair, transparent, and predictable business environment for sellers on online platforms. The P2B Regulation applies to sellers located in the EU that also offer their products to consumers in the EU.

Etsy’s Policies

To foster transparency and fairness, we’ve put a great deal of effort into ensuring that our agreement with users of our service is worded in a clear and comprehensible way. Our House Rules, which encompasses a broad family of policies for all users of our services (like Etsy’s Terms of Use and Seller Policy), are easily accessible in the footer of just about every page on Etsy.com and at https://www.etsy.com/legal. 

Sellers on Etsy agree to important policies and standards such as:

If Etsy has reason to believe a seller has violated any of these policies, their shop, shop content, or accounts may be deactivated, suspended or terminated. 

How does the P2B regulation impact EU sellers?

Generally, Etsy will notify sellers of actions affecting their listings, shop, or account. However, we may not provide a notification if we have legal or regulatory reasons that prevent us from doing so, or if the account of the EU seller has been terminated due to repeatedly violating our policies.

Etsy provides a free internal complaint-handling system for the purposes of the P2B regulation. EU sellers can make a complaint related to any of the following: 

  • Alleged non-compliance by Etsy of the P2B regulation
  • Technological issues directly related to Etsy's provision of its online intermediation services
  • Etsy's handling of online intermediation services, including enabling EU sellers to clarify circumstances that resulted in the restriction, suspension, or termination of their Etsy account

Etsy will duly consider P2B inquiries and complaints in accordance with P2B regulation, and will process them in a transparent manner within a reasonable time frame, taking into consideration the importance and complexity of the issue. We'll provide a response to the respective EU seller regarding the outcome of the complaint process where not restricted by legal or regulatory reasons. If we determine that an action was taken by Etsy as a result of an error, the action will be reversed as soon as possible. We reserve the right to not process duplicative, abusive, or other bad faith inquiries.

Etsy reserves the right to uphold its decision during the time of the procedure.

Any attempt to reach an agreement through the internal complaint-handling process does not affect the right of Etsy or the EU seller to initiate judicial proceedings at any time.

My shop, account, or listing has been actioned by Etsy in error. What should I do?

Sellers in the EU who believe an action that Etsy has taken on their shop, account, or listing was the result of an error should respond to the email notification they received, unless directed otherwise within the email (for example, a notification of alleged intellectual property infringement states that the seller should directly contact the complaining party). Email notifications about a permanent account action will provide information about the opportunity to appeal that decision. 

I’m an EU seller and have concerns related to P2B. How can I contact Etsy?

If you are a seller based in the EU and have concerns related to P2B, please let us know.

EU sellers may review our Terms of Use to see additional information relevant to the P2B Regulation, including mediation options and disclosures regarding search and ad ranking. 

Does P2B apply only to EU sellers?

P2B is a regulation that relates to sellers in the EU. If you are located outside of the EU and have concerns, please click Contact support at the bottom of this page to let us know, or if you received an email from us, follow the instructions in that email to contact us.

The European Union (EU) Regulation on platform-to-business relations (P2B Regulation) intends to create a fair, transparent, and predictable business environment for sellers on online platforms. The P2B Regulation applies to sellers located in the EU that also offer their products to consumers in the EU.

If you’re an EU based Etsy seller, you can submit a P2B concern to us. Click the type of concern you’d like to report to learn how to let us know:

I want to report technological issues affecting me as an EU seller

If you want to report technological issues affecting your Etsy account, select an option relevant to your technological issue. For example, if you’re having an issue using Etsy shipping labels, you can select Selling on Etsy, then Shipping, then Etsy shipping labels to report your issue.

I want to report measures taken against my account

Check your email for a message from Etsy, as well as your shop’s Dashboard, if you’re a seller. You may be able to resolve the issue either on your own or by working with our team. Learn more about resolving account suspensions.

If your account was permanently suspended, you can file an appeal.

I am an EU seller and have other concerns about P2B

If you are a seller based in the EU and want to share concerns about P2B, click I still need help and provide the requested details.

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